Sparkup is distributed in Australia by Colorific.
Colorific is an innovative family business, developing and marketing quality, safe and fun products for kids. We are flexible, reliable and ethical, and always strive for excellence through continual improvement.
Colorific was founded in 1990 and over the past 23 years it has grown into one of Australia’s leading family owned companies. The company emphasises innovative product development, excellent customer service, quality and value for money.
Today Colorific products are available in 18 countries over 4 continents and we remain committed to developing new, fun and exciting products, with the majority of these developed in-house in Australia.
Colorific is the home of brands such as Bloom Pops, FairyLites, Jolly Kidz, Suteki, Wood WorX, Face Paint and many more. To see our full product range, go to our full website.
If you are not in Australia, click here to go to the international site.
Four years ago, we embarked on a daring mission: to establish a counter-trend away from the screens and virtual realities that dominate our children’s lives. As young parents, the founders of Sparkup felt a growing need to take kids out of these digital realms and help them rediscover the non-digital world around them, both independently and together with their families. Working with talented engineers, programmers and designers, the Sparkup team is creating fun and educational gizmos to “sparkup” playtime and story time!
Sparkup is a privately-held company based in Israel. It is managed by young parents who understand first-hand the challenges facing children’s reading and playtime experiences in a digital era. The company’s investors and management team are passionate about enhancing the lives of children and their families.
The company’s inaugural product, the Sparkup Magical Book Reader, enables kids to interact with real printed books as they stay connected with family and friends while learning – whether in the same room or across the globe. Patent protection for the
Sparkup’s technology and design is currently pending in the United States, Europe and China.